Edward Chamberlin, an American economist, was first to define “differentiation” in terms of a product in 1933. It is doubtful that this Harvard professor imaged that hospitals in the 21st century would apply his concept to their cardiovascular service offerings. Yet, we find ourselves in a highly competitive healthcare environment that is exacerbated by the healthcare reform act of 2010 which effectively eliminates the possibility that hospitals could cooperate in providing healthcare within a community. So what is the basis of market differentiation and positioning?
Generally there are two philosophies. Using security systems as an example, some people install excellent security systems. When fully operational, they put up a security sign. Others do not bother to install anything. They just put up the sign and make the claim. Nothing changes inside. Clever marketing campaigns do not improve clinical care. At best they are a waste of resources. At worst, they mislead the public. The Colloquium seeks to work with those organizations who genuinely desire to improve their heart failure care. They are willing to do the hard work of improvement. They are willing to form a crucible for change within their community. Earning Colloquium heart failure accreditation differentiates your hospital from all others positioning you for success in the current healthcare milieu. Our approach is not for the faint of heart. Successful completion sets the stage for excellence in care while linking financial outcomes to your clinical processes. Edward Chamberlin may have coining the term, âproduct differentiation,â but the Colloquium adds new meaning: no fluff â just continual innovation that keeps your hospital ahead of the curve. Success breeds success.